Open AccessASSESSMENT OF THE IMPACT OF DIGITALIZATION ON THE GROWTH OF THE SCALE OF THE TELECOMMUNICATIONS COMPANY
Author(s) -
Olga I. Vaganova
Publication year - 2021
Publication title -
sissi
Language(s) - English
Resource type - Conference proceedings
ISSN - 1213-1415
DOI - 10.15593/65.049-66/2021.02
Subject(s) - telecommunications , scale (ratio) , digital transformation , business , telecommunications service , telecommunications equipment , digital era , marketing , industrial organization , computer science , the internet , world wide web , physics , quantum mechanics
Digitalization and digital transformation of the management of economic entities 10 years ago seemed to us something fantastic and incomprehensible, but today we use the results of SMM testing and targeted advertising every day, which companies use to promote their services and determine the potential supply and demand. Telecommunications companies are leaders in the development and implementation of digital innovations and digital products. In the Russian Federation, the telecommunications market is formed, and the main players make up the so-called "top five". One of the leading places among them is occupied by MTS PJSC, it is on the example of this economic entity that the impact of digitalization on the growth of the scale of activities of this type of company will be assessed.