Open AccessREALIZING THE PARTICIPATION PRINCIPLE IN THE CONTEXT OF ADVERTISING DISCOURSE
Author(s) -
Е Л Словикова,
Maria Eltsova,
Рекламный Дискурс,
Феномен Магичности
Publication year - 2018
Publication title -
vestnik permskogo nacionalʹnogo issledovatelʹskogo politehničeskogo universiteta. problemy âzykoznaniâ i pedagogiki
Language(s) - English
Resource type - Journals
eISSN - 2305-140X
pISSN - 2224-9389
DOI - 10.15593/2224-9389/2018.3.6
Subject(s) - advertising , context (archaeology) , sociology , linguistics , business , history , philosophy , archaeology