
Integrated tool development for managing a marketing activity of a trading enterprise in a competitive market
Author(s) -
Evgeniy Shapran,
Olena Sergienko,
Olga Gaponenko,
Олена Шапран
Publication year - 2019
Publication title -
tehnologìčnij audit ta rezervi virobnictva
Language(s) - English
Resource type - Journals
eISSN - 2312-8372
pISSN - 2226-3780
DOI - 10.15587/2312-8372.2019.189806
Subject(s) - business , marketing , market development , industrial organization , market economy , economics