Open AccessBudget optimization for advertisers as contextual advertising market participants
Author(s) -
Леонід Юрійович Гальчинський,
Дмитро Станіславович Сташкевич
Publication year - 2016
Publication title -
tehnologìčnij audit ta rezervi virobnictva
Language(s) - English
Resource type - Journals
eISSN - 2312-8372
pISSN - 2226-3780
DOI - 10.15587/2312-8372.2016.60649
Subject(s) - advertising , the internet , online advertising , selection (genetic algorithm) , advertising campaign , computer science , statistical arbitrage , statistical model , business , marketing , economics , econometrics , world wide web , capital asset pricing model , artificial intelligence , arbitrage pricing theory , machine learning , risk arbitrage