Open AccessTheoretical and methodological approaches to evaluating the effectiveness marketing of enterprises
Author(s) -
Юлія Тарасівна Меленчук
Publication year - 2015
Publication title -
tehnologìčnij audit ta rezervi virobnictva
Language(s) - English
Resource type - Journals
eISSN - 2312-8372
pISSN - 2226-3780
DOI - 10.15587/2312-8372.2015.38384
Subject(s) - marketing , marketing effectiveness , marketing strategy , return on marketing investment , business , marketing research , profit (economics) , marketing management , quantitative marketing research , business marketing , digital marketing , work (physics) , marketing plan , economics , engineering , mechanical engineering , microeconomics