Open AccessUses and gratifications of multiscreen news consumption among Spanish youth
Author(s) -
Ubaldo Cuesta Cambra,
José Ignacio Niño González,
Giorgio De-Marchis
Publication year - 2021
Publication title -
communication and society
Language(s) - English
Resource type - Journals
ISSN - 2386-7876
DOI - 10.15581/003.34.2.15-29
Subject(s) - habit , context (archaeology) , consumption (sociology) , comprehension , psychology , population , advertising , computer science , social psychology , sociology , demography , geography , business , social science , archaeology , programming language
This paper aims to describe how Spanish youth use multiscreen in a news search context, and what are the gratifications they obtain through this multichannel model. A survey was responded by a panel of 441 individuals representative of the national population in an 18-35 age range. Five gratifications were found: the desire to obtain “information in real time,” “social interaction,” “comprehension,” “leisure,” and “habit.” The desire to obtain “information in real time” predicts multiscreen use behavior when searching for news. Moreover, three factors are relevant when predicting the duration of multiscreen use: “information in real time,” “social interaction,” and “leisure.”