Open AccessLos contenidos deportivos en la programación televisiva española (1993-2010): un análisis desde la perspectiva de los índices de audiencia
Author(s) -
Joseba Bonaut Iriarte,
María Vicent
Publication year - 2019
Publication title -
communication and society
Language(s) - English
Resource type - Journals
ISSN - 2386-7876
DOI - 10.15581/003.32.3.93-107
Subject(s) - broadcasting (networking) , advertising , content analysis , football , yearbook , battle , media studies , period (music) , order (exchange) , political science , humanities , sociology , history , library science , art , business , social science , computer science , computer network , archaeology , law , finance , aesthetics
The importance of televised sports content in Spain, chiefly football, has led to a growth in research in recent last years. Many studies have addressed this phenomenon from a variety of perspectives, including television-programming strategy, the business management relationship between television and sports, the battle for broadcasting rights or the elaboration of a television message through different broadcasting techniques. This paper seeks to add to the debate on this topic through a detailed analysis of the audience ratings of sports content aired on Spanish television channels with a nationwide coverage. To this end, we analyse the complete audience measurement data from the first period of private commercial television in Spain (1993-2010) in order to determine the most important characteristics of sports content and their true impact on audience ratings. To achieve this aim, we analysed 4,000 statistical entries from Sofres/Kantar Media’s “Anuario de audiencias de television” [Audience Yearbook] and cross referenced and studied information from more than 2,300 sport broadcasts. The results of this research underpin the role of live football broadcasts, which accounted for more than 50% of the most successful television content during that period