Open AccessPolitical Influencers. A Study of Donald Trump’s personal brand on Twitter and its impact on the media and online readers
Author(s) -
Concha Pérez Curiel,
Pilar Limón-Naharro
Publication year - 2019
Publication title -
communication and society
Language(s) - English
Resource type - Journals
ISSN - 2386-7876
DOI - 10.15581/003.32.1.57-76
Subject(s) - influencer marketing , politics , social media , presidency , presidential system , advertising , public opinion , sociology , transparency (behavior) , political communication , media studies , disinformation , appeal , political science , public relations , law , business , marketing , marketing management , relationship marketing