Open AccessMass cultural communication: the case of the Cervantes Institute and its digital diplomacy via Twitter
Author(s) -
Juan José Prieto-Gutiérrez,
Rafael Rubio Núñez
Publication year - 2018
Publication title -
communication and society
Language(s) - English
Resource type - Journals
ISSN - 2386-7876
DOI - 10.15581/003.31.3.239-259
Subject(s) - diplomacy , institution , period (music) , media studies , public diplomacy , cultural institution , representation (politics) , social media , service (business) , political science , field (mathematics) , sociology , advertising , public relations , law , business , art , politics , marketing , mathematics , pure mathematics , aesthetics