Open AccessPersonalization, emotion and closeness. A strategy to catch women´s vote during an electoral year
Author(s) -
Raquel Quevedo Redondo
Publication year - 2017
Publication title -
communication and society
Language(s) - English
Resource type - Journals
ISSN - 2386-7876
DOI - 10.15581/003.30.3.155-167
Subject(s) - closeness , politics , personalization , empathy , presidential system , social psychology , presidential election , public relations , sociology , political science , psychology , law , business , marketing , mathematical analysis , mathematics