'A ella no le gusta que le digan María y a mí que me traten de tú'. A window into Latin American diversity | Zendy

Rosina Márquez Reiter | Zendy

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'A ella no le gusta que le digan María y a mí que me traten de tú'. A window into Latin American diversity

Author(s) -

Rosina Márquez Reiter

Publication year - 2011

Publication title -

sociolinguistic studies

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.197

H-Index - 13

eISSN - 1750-8649

pISSN - 1750-8657

DOI - 10.1558/sols.v4i2.413

Subject(s) - conversation , latin americans , sociology , diversity (politics) , focus (optics) , service (business) , call centre , set (abstract data type) , humanities , media studies , political science , linguistics , art , anthropology , communication , business , philosophy , computer science , physics , marketing , law , optics , programming language

In this paper I explore sociolinguistic and pragmatic aspects of institutional discourse in a Spanish-speaking modern, mediated and regulated site of talk, namely a telephone conversation gathered at a call centre which had recently been set up in a South American financial hub. I focus on instances of interactional misfires in a service call between a Montevidean institutional agent and a Bogotano client by examining how they unfold, the possible reasons behind them and the implications for (mediated) communication in a globalized world

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