Open AccessPerbedaan Konsumsi Hedonis pada Mahasiswa Universitas Syiah Kuala Ditinjau dari Jenis Kelamin dan Asal Fakultas
Author(s) -
Cut Aya Riadhah,
Risana Rachmatan
Publication year - 2016
Language(s) - English
Resource type - Journals
ISSN - 2502-2903
DOI - 10.15575/psy.v3i2.1109
Subject(s) - nonprobability sampling , consumption (sociology) , psychology , statistical significance , significant difference , demography , mathematics , statistics , sociology , social science , population
This research aims to study the difference of hedonic consumption among syiah kuala university students in term of gender and faculties. The technique sampling used were purposive and quota sampling with 360 students consisted of 180 male and 180 female from 12 faculties. The data were collected using hedonic consumption scale constructed by researcher based on Hirschman and Holbrook theory (1982). Coefisien reliability of this research was (α)= 0,873. Hypothesis was tested by using Independent Sample T-Test which showed significance value 0,000 (p<0,05) and One Way Anova which showed significance value 0,000 (p<0,05). Result shows that there was different hedonic consumption between male and female students of Unsyiah in which female indicated higher hedonic consumption than male student. Besides, students of dentistry faculty indicated higher hedonic consumption than the other faculties.