Open AccessIncrease brand loyalty through brand benefits on domestic products in Indonesia
Author(s) -
Puspo Dewi Dirgantari,
Sarah Yusary,
Lili Adi Wibowo,
Yusuf Hidayat,
Eddy Soeryanto Soegoto,
Mohd Halim Mahphoth,
Jefry Aulia Martha
Publication year - 2022
Publication title -
journal of eastern european and central asian research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.223
H-Index - 5
eISSN - 2328-8280
pISSN - 2328-8272
DOI - 10.15549/jeecar.v9i5.1059
Subject(s) - brand loyalty , business , brand awareness , brand management , dimension (graph theory) , structural equation modeling , loyalty , marketing , advertising , indonesian , brand equity , brand extension , mathematics , statistics , linguistics , philosophy , pure mathematics