Open AccessThe Interaction of User Experiences with Digital Economy Platforms and Creative Writing: Empirical Evidence from Indonesia
Author(s) -
Retno Purwani Sari
Publication year - 2022
Publication title -
journal of eastern european and central asian research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.223
H-Index - 5
eISSN - 2328-8280
pISSN - 2328-8272
DOI - 10.15549/jeecar.v9i1.868
Subject(s) - indonesian , quality (philosophy) , literacy , digital economy , point (geometry) , digital literacy , empirical research , qualitative research , marketing , computer science , sociology , business , pedagogy , world wide web , social science , linguistics , philosophy , geometry , mathematics , epistemology
The current study investigates how Indonesian user experiences with digital economy platforms support creative writing as a marketing communication strategy. This study employed a cross-sectional qualitative research design. At a single point in time, data on the assumptions of research participants were collected using questionnaires. To assess what and how participants shared their experiences and assumptions, interaction analysis was used. Preliminary findings indicate that Indonesian user experiences with digital economy platforms have an impact on the quality and accuracy of their writing. The findings revealed that digital writing principles – language choices, writing styles, and engagement with popular culture – are present in today’s creative writing. This implies that a minor change in the marketing message completely alters how and where it is promoted. Creative writing skills and digital literacy are valued in the labor market. These results are useful as a basis for strategic planning in the Indonesian educational system and marketing communication.