Open AccessSignificances of Marketing Education in Reducing Poverty in Indonesia; Special Review on Quality of Life
Author(s) -
Senny Luckyardi,
Ratih Hurriyati,
Disman Disman,
Puspo Dewi Dirgantari
Publication year - 2022
Publication title -
journal of eastern european and central asian research
Language(s) - English
Resource type - Journals
eISSN - 2328-8280
pISSN - 2328-8272
DOI - 10.15549/jeecar.v9i1.867
Subject(s) - poverty , respondent , unemployment , quality (philosophy) , marketing , business , economic growth , quality of life (healthcare) , political science , economics , psychology , philosophy , epistemology , law , psychotherapist
Poverty in Indonesia has become a critical issue as a result of social and economic disparities. The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation. One of the primary causes of entrepreneurial failure, is a lack of public knowledge about marketing. From the stated problem, the purpose of this research is to investigate how marketing education. Because most previous research focused on unemployment and income levels as indicators of poverty, which did not explain the quality of life comprehensively, a review of the quality of life is required in this study. Additionally, Man Whitney analysis was used to compare the quality of life in the two groups of respondents using a quantitative method. Observations were also conducted for a period of six months. WHOQOL-BREF was used as a research instrument and was distributed to Group 1. Each respondent is from a different province in Indonesia. The findings indicate that marketing education can help reduce poverty, resulting in significant improvements in quality of life. Marketing knowledge leads to positive changes that have a significant impact on human well-being. This research contributes to our understanding of marketing education as a means of reducing poverty.