Open AccessShould Advertising Be Standardized Based on Specific Cultural Dimensions? - A Comparative Study of Ad Preference and Cultural Dimensions in the US and China
Author(s) -
Ran Liu
Publication year - 2016
Publication title -
journal of eastern european and central asian research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.223
H-Index - 5
eISSN - 2328-8280
pISSN - 2328-8272
DOI - 10.15549/jeecar.v3i1.115
Subject(s) - preference , standardization , hofstede's cultural dimensions theory , dilemma , china , advertising , cultural diversity , relevance (law) , psychology , marketing , social psychology , sociology , political science , business , statistics , mathematics , geometry , anthropology , law