Open AccessRESEARCH ON WINE PRODUCERS IN NORTH CENTRAL REGION OF BULGARIA
Author(s) -
I. Georgiev,
P. Midova
Publication year - 2020
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2020.s.01.087
Subject(s) - wine , winery , viticulture , business , product (mathematics) , vine , wine tasting , oenology , winemaking , marketing , production (economics) , agricultural economics , agribusiness , agriculture , geography , economics , food science , horticulture , chemistry , geometry , mathematics , macroeconomics , archaeology , biology
Viticulture is one of the priorities of European agricultural policy. The sale of wine is successful when the product offered is competitive in the relevant market. The qualities of wine as a specific product are determined by the following factors - grape variety, wine taste, ecology of the region, wine production technology, etc. In this sense, Bulgaria has all the prerequisites for being among the leading wine producers in Europe and in the world. Our country has a tradition in the vine and wine sectors, in which funds continue to be invested. This is the main reason for the study to be focused on the wine market.The main objective of the scientific research paper is to outline the role of wine production in Bulgaria and to study sales in one of the wine regions - North Central.The subject of the study is the producers from the wine-growing region, members of the National Vine and Wine Chamber. In this regard, the survey was conducted in four of the seven companies, namely: Vinal AD., Lovech; Winery Pleven EAD, Pleven; Winery Svishtov AD., Svishtov and Loviko Lozari, Suhindol.The object of the study is the market indicators of the wine producers in the selected region. These indicators are being summarised and analysed. In conclusion, trends are outlined and recommendations for improving the efficiency of the surveyed enterprises in the sector are derived.