Open AccessANALYSIS OF COMPETITIVENESS OF BUSINESS ORGANIZATIONS
Author(s) -
V. Milusheva
Publication year - 2020
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2020.s.01.067
Subject(s) - competitor analysis , benchmarking , business , value (mathematics) , value proposition , business environment , marketing , industrial organization , proposition , new business development , competitive advantage , process management , business model , business administration , computer science , philosophy , epistemology , machine learning
Company competitiveness is one of the favorite fields of study of scientists, managers and analysts alike. The progress in terms of theory and methodology is undeniable, yet this is hardly the case with the practical application of the approaches and methodology for evaluation of the competitiveness of business organizations which have been proposed in the theory. The purpose of this article is to propose an approach for evaluation and analysis of the competitiveness of business organizations. The proposition is that the presented approach can be used by practitioners. The proposed approach is based on evaluating companies’ competitiveness, benchmarking (against competitors and previous years) and identifying reserves. The value of the competitiveness indicator shows not only the business results of the business organization, but also its place among its other market competitors. At the same time this value allows individual business organizations to assess their ability to benefit from the current impact of the factors of the environment. It also shows the extent to which the company management has chosen the appropriate strategy for functioning and development.