Open AccessPRODUCT-MARKET PROFILE OF THE MAIN COMPETITORS IN THE OUTSOURCING SECTOR IN BULGARIA AS A KEY STRATEGIC INSTRUMENT
Author(s) -
R. Radev
Publication year - 2020
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2020.s.01.064
Subject(s) - competitor analysis , outsourcing , business , competition (biology) , product (mathematics) , marketing , service (business) , industrial organization , market share , mathematics , ecology , geometry , biology
The main goal of the current publication is to represent a product-market profile as an essential strategic instrument in the companies from the outsourcing sector in Bulgaria. In this article, we use the product-market profile to identify competitors' profiles and to define the intensity of competition in the outsourcing sector in Bulgaria. There is a specific methodological framework that helps to complete this goal. It consists of three main steps. Firstly, thirty-five competitors fell within the sample of research. Secondly - based on the preliminary study, different categories` and subcategories BPO and ITO services were defined. After that, we determine the competitors' portfolios and the depth of BPO and ITO services they provide in Bulgaria. Thirdly - we identify aggregate service profiles for the outsourcing sector as a whole, which helps determine the intensity of competition for each service category. The intensity is a result of the number of companies offering one or another outsourcing service.