Open AccessMAIN ACRONYMS FOR INDICATING THE EFFECTIVENESS OF ADVERTISING COMMUNICATION OF MOBILE OPERATORS
Author(s) -
Lyubomira Spasova,
Zhenya Gundasheva
Publication year - 2019
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2019.s.01.139
Subject(s) - mobile phone , advertising , set (abstract data type) , perception , phone , computer science , mobile telephony , order (exchange) , psychology , business , telecommunications , mobile radio , linguistics , philosophy , finance , neuroscience , programming language
This study focuses on advertising communication of mobile phone operators by indicating its effectiveness through the main acronyms for advertising influence.The aim of the study is to define precisely the acronyms applied in the area of communications, while searching for psychological efficiency of advertizing and its indicators.In order to accomplish this aim we have set the following tasks:• To study advertising communication of mobile phone companies• To design a theoretical model of the acronyms, applied in communication• To carry out T-tests for independent samples of demographic characteristics and emerging statistically significant factors• To measure the psychological efficiency of advertisement and its indicators through a survey The following methods were used to accomplish the tasks: conducting two subsequent surveys with the same respondents regarding advertising perception and influence.