Open AccessBusiness Ethics and Social Responsibility
Author(s) -
Надя Маринова
Publication year - 2019
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2019.s.01.093
Subject(s) - social responsibility , business ethics , public relations , duty , corporate social responsibility , business , social marketing , information ethics , marketing , moral responsibility , marketing ethics , environmental ethics , sociology , political science , law , philosophy
There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.