Open AccessDETERMINANTS OF CHOICE OF ASSORTMENT SIZE AT A POINT OF SALE
Author(s) -
Sofya D. Petrova
Publication year - 2019
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2019.s.01.075
Subject(s) - point (geometry) , generalization , marketing , empirical research , point of sale , economics , computer science , microeconomics , business , mathematics , statistics , mathematical analysis , geometry , world wide web
Retailers today use highly efficient economic tools that enable them to make appropriate decisions about assortment size. The determinants that assist or restrict a retailer’s choice influence largely the overall size of assortment offered. The main purpose of this study is to focus on examining and interpreting basic theoretical-methodological and empirical formulations regarding retailers’ strategic choice of assortment size and, on this basis, to distinguish the economic effects manifested at the point of sale. The scientific methods of theoretical and empirical research that are used involve: factor analysis and synthesis, comparison, generalization, induction and deduction, illustration through figures and tables. The outcomes of the study are summarized in the conclusions drawn and relate to outlining retailers’ preferences regarding the choice of appropriate assortment size.