Open AccessREALIZATION OF AGRICULTURAL AND FOOD PRODUCTS ON CONSUMER MARKETS
Author(s) -
Iskra Nencheva Ivanova
Publication year - 2019
Publication title -
trakia journal of sciences
Language(s) - English
Resource type - Journals
eISSN - 1313-3551
pISSN - 1312-1723
DOI - 10.15547/tjs.2019.s.01.048
Subject(s) - competitor analysis , realization (probability) , business , order (exchange) , product (mathematics) , consumption (sociology) , agriculture , food products , production (economics) , commerce , industrial organization , marketing , point (geometry) , risk analysis (engineering) , economics , food science , microeconomics , finance , social science , geometry , sociology , ecology , statistics , chemistry , mathematics , biology
In order to meet the needs of consumers, products need to be delivered wherever they are needed. This is the main goal of each manufacturer through its distribution policy.From the point of view of their purpose, agricultural products can also be regarded as products for direct consumption and as production resources for processing plants. The specificity of individual agricultural products defines the main channels of realization.The choice of delivery option depends on the nature of the product, the financial situation of the manufacturer, the intermediary or the processor, the market characteristics, the traditional channels of realization, the channels used by the competitors, etc.