Open AccessPERFORMANCE ASSESSMENT OF DIFFERENT CLASSIFICATION METHODS FOR COUPON MARKETING IN E-COMMERCE
Author(s) -
Ľudmila Pusztová,
František Babič
Publication year - 2020
Publication title -
acta electrotechnica et informatica
Language(s) - English
Resource type - Journals
eISSN - 1338-3957
pISSN - 1335-8243
DOI - 10.15546/aeei-2020-0014
Subject(s) - coupon , e commerce , marketing , business , computer science , world wide web , finance