Open AccessImpact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania
Author(s) -
Asta Kyguolienė,
Kristina Zikienė
Publication year - 2021
Publication title -
management theory and studies for rural business and infrastructure development
Language(s) - English
Resource type - Journals
eISSN - 2345-0355
pISSN - 1822-6760
DOI - 10.15544/mts.2021.34
Subject(s) - brand equity , business , advertising , marketing , brand awareness , product (mathematics) , order (exchange) , quality (philosophy) , brand management , perceived quality , brand image , philosophy , geometry , mathematics , finance , epistemology