Open AccessConsumers perceived insurance price survey
Author(s) -
Deimena Kiyak,
Linara Pranckevičiūtė
Publication year - 2014
Publication title -
management theory and studies for rural business and infrastructure development
Language(s) - English
Resource type - Journals
eISSN - 2345-0355
pISSN - 1822-6760
DOI - 10.15544/mts.2014.050
Subject(s) - business , marketing , service (business) , order (exchange) , bancassurance , product (mathematics) , life insurance , key person insurance , loyalty , insurance policy , group insurance , general insurance , auto insurance risk selection , actuarial science , income protection insurance , finance , geometry , mathematics
In order to increase the demand for insurance services in Lithuania remains a pressing problem to reveal how consumers perceive this service, which characteristic of the insurance products they emphasizes. The aim of the research – exam the consumer attitudes to non-life insurance prices and determine their perceived quality for insurance products as the insurance products value. It was established that consumers selecting an insurance company to insure focus not only on price but also on other factors – fast service, good claim compensation, insurance service after purchase, a high level personnel. Meanwhile, factors such as nice and modern office, Lithuanian capital company, loyalty to the same company, famous brand and the emotional satisfaction after the purchase of insurance by the users have been identified as less important when choosing in which insurance company to purchase the insurance products.