Open AccessThe Effect of Brand Image on Customer Choices in the Zimbabwean Food Industry
Author(s) -
Ishmael Vingirayi
Publication year - 2021
Publication title -
journal of business management and economics
Language(s) - English
Resource type - Journals
ISSN - 2347-5471
DOI - 10.15520/jbme.v9i02.3243
Subject(s) - brand image , marketing , business , food industry , advertising , food science , biology