Open Access“Culture and consumer socialization effects on adolescent’s influence on purchase decision of breakfast cereals: A comparison between mother’ and adolescent’ perceptions”
Author(s) -
João Baía
Publication year - 2021
Publication title -
journal of business management and economics
Language(s) - English
Resource type - Journals
ISSN - 2347-5471
DOI - 10.15520/jbme.v9i01.3216
Subject(s) - perception , socialization , psychology , developmental psychology , social psychology , advertising , business , neuroscience