Open AccessINFLUENCE OF ADVERTISING ON ATTITUDE OF YOUNG INDIAN CONSUMERS –AN EMPIRICAL STUDY
Author(s) -
Dr.Rajul Dutt,
Dr.Asma Zaheer,
Dr.Mairaj Salim
Publication year - 2017
Publication title -
international journal of contemporary research and review
Language(s) - English
Resource type - Journals
ISSN - 0976-4852
DOI - 10.15520/ijcrr/2017/8/04/146
Subject(s) - advertising , empirical research , psychology , marketing , business , mathematics , statistics