Open AccessExploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market
Author(s) -
Jasmina Dlačić,
Elvedina Kežman
Publication year - 2014
Publication title -
economic and business review
Language(s) - English
Resource type - Journals
eISSN - 2335-4216
pISSN - 1580-0466
DOI - 10.15458/2335-4216.1275
Subject(s) - brand equity , business , brand loyalty , brand awareness , marketing , customer equity , brand management , brand extension , customer satisfaction , loyalty , advertising , portfolio , loyalty business model , product (mathematics) , service quality , mathematics , finance , service (business) , geometry