Open AccessImpact of Negative Quality Inconsistency on Brand Loyalty – Case of Croatian Food Market
Author(s) -
Martina Ferenčić,
Ana Wölfling
Publication year - 2015
Publication title -
economic and business review
Language(s) - English
Resource type - Journals
eISSN - 2335-4216
pISSN - 1580-0466
DOI - 10.15458/2335-4216.1163
Subject(s) - marketing , business , brand loyalty , product (mathematics) , quality (philosophy) , advertising , context (archaeology) , loyalty , loyalty business model , brand equity , brand extension , brand management , service quality , service (business) , mathematics , philosophy , paleontology , geometry , epistemology , biology