Open AccessPSYCHOLOGICAL OWNERSHIP AND THE EMERGENCE OF UNINTENDED BRAND MEANINGS
Author(s) -
Daniel R. Dietrich
Publication year - 2018
Publication title -
global fashion management conference
Language(s) - English
Resource type - Journals
ISSN - 2288-825X
DOI - 10.15444/gmc2018.13.03.03
Subject(s) - unintended consequences , psychology , business , social psychology , marketing , advertising , aesthetics , political science , art , law
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