Open AccessACHIEVING COMPETITIVENESS IN AN EMERGING HERITAGE REGION; EXAMINING THE ROLE OF TRUST AS A CRITICAL ANTECEDENT TO HERITAGE TOURISM DEVELOPMENT
Author(s) -
Claire McCamley
Publication year - 2016
Publication title -
global marketing conference proceeding
Language(s) - English
Resource type - Conference proceedings
ISSN - 1976-8699
DOI - 10.15444/gmc2016.03.07.02
Subject(s) - tourism , antecedent (behavioral psychology) , business , heritage tourism , context (archaeology) , marketing , public relations , supply chain , cultural heritage , cultural heritage management , politics , knowledge management , tourism geography , political science , computer science , psychology , law , paleontology , developmental psychology , biology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom