Open AccessTECHNOLOGIES OF PUBLIC DIPLOMACY:
Author(s) -
Оleksandr Vysotskyi,
Olha Vysotska
Publication year - 2020
Publication title -
epìstemologìčnì doslìdžennâ u fìlosofìï, socìalʹnih ì polìtičnih naukah
Language(s) - English
Resource type - Journals
eISSN - 2618-1282
pISSN - 2618-1274
DOI - 10.15421/342015
Subject(s) - public diplomacy , diplomacy , legitimacy , political science , competition (biology) , politics , emerging technologies , subject (documents) , political economy , consciousness , public opinion , public administration , public relations , sociology , law , epistemology , ecology , philosophy , materials science , library science , computer science , biology , nanotechnology
A technological approach allowed the authors of the article to understand public diplomacy in a new way. As a result of the research, the essence and potential of public diplomacy technologies were identified, their specific features were identified and characterized. The authors demonstrated that public diplomacy technologies are innovative means of competition for influence in the international arena. Technologies of public diplomacy not only influence the thinking and behavior of political leaders and activists of other countries, but also act as a driver of a full-fledged anthropological project for the formation of a modernized transnational human consciousness. That is the main source of support and legitimacy of the cultural, economic and geostrategic interests of the country that is the subject of public diplomacy. Successful implementation of public diplomacy technologies is not so much about winning hearts and minds, as well as establishing institutional channels for fruitful lobbying of their own interests anywhere in the world.