Open AccessBayesian approach to landing page testing
Author(s) -
Ya. S. Bondarenko,
S. V. Kravchenko
Publication year - 2019
Publication title -
pitannâ prikladnoï matematiki ì matematičnogo modelûvannâ
Language(s) - English
Resource type - Journals
ISSN - 2074-5893
DOI - 10.15421/321901
Subject(s) - bayesian probability , bayesian inference , bayesian optimization , bayesian statistics , computer science , bayes factor , bayesian linear regression , inference , statistics , mathematics , econometrics , artificial intelligence
In this paper a Bayesian inference to conversion rate optimization is considered. Bayesian A/B/C testing methodology with the expected value of the loss function computed analytically is proposed. Bayesian A/B/C testing results are presented graphically and descriptively.