Open AccessThe technology of sustainable political public relations and ideas creation with the help of social media
Author(s) -
Aleksei Panasenko,
Tatiana Khlivniuk
Publication year - 2021
Publication title -
granì
Language(s) - English
Resource type - Journals
eISSN - 2413-8738
pISSN - 2077-1800
DOI - 10.15421/172103
Subject(s) - politics , presidential election , political communication , public relations , political science , banner , social media , presidential system , public opinion , victory , political economy , sociology , law , archaeology , history
Recent years have witnessed the effectiveness of political public relations in influencing public opinion and election results. The unpredictable support of Donald Trump in the US presidential election, the unexpected vote for Brexit in the UK and the victory of former comedian Volodymyr Zelensky in the Ukrainian presidential election might serve as the examples. The public relations research shows the uncertainty about the impact of social media and other online communication platforms on building strong connections between political subjects and society. The aim of this study is to reveal and evaluate the nature, methods and impact of the mechanism of political relations with the public to the society in general, and in social networks in particular.Statistical research and open source analysis were used as the main methods of this study. As an example of the above-mentioned political communications, we cite the election campaign of the current president of Ukraine, Volodymyr Zelensky, namely its Facebook component.The novelty of this study is the statistical analysis of political technologies and assessment of their impact on society, on sustainable relations between society and politicians, and their impact on the formation of sustainable ideas.Modern methods of political influence were found to be undergoing some difficult changes. More and more social media occupies a significant part of political communication and forms ideas that are later perceived and relayed by the society.This paper identifies the main mechanisms and technologies that modern politicians use to achieve their political goals. A method of using a banner on Facebook to form a political agenda, mood and ideas was described. The influence of the used technologies, the reasons and consequences of use of these technologies in the environment of social networks were estimated.The Facebook page of V. Zelensky was analyzed. The use of political ideas in the 2019 election campaign and the formation of public relations were assessed. Indicators of the growing popularity of political ideas and key technologies used to achieve this goal were identified. The degree of assimilation of the image of V. Zelensky as a president in society was revealed. Also, the growing trend of Ukrainian society's involvement in the political life of the state during the elections was characterized.