Open AccessA Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet
Author(s) -
Hari Shankar Shyam,
Manisha Gupta
Publication year - 2018
Publication title -
anveshak: international journal of management
Language(s) - English
Resource type - Journals
eISSN - 2350-0794
pISSN - 2278-8913
DOI - 10.15410/aijm/2018/v7i2/122575
Subject(s) - business , entertainment , advertising , retail industry , marketing , fast moving consumer goods , commerce , paradigm shift , consumer behaviour , retail market , art , philosophy , epistemology , visual arts