Open AccessWhat Factors Predict a Consumer's Willingness to Purchase a Subscription-Based Airline Program?
Author(s) -
Sean R. Crouse
Publication year - 2021
Publication title -
journal of aviation/aerospace education and research/the journal of aviation/aerospace education and research
Language(s) - English
Resource type - Journals
eISSN - 2329-258X
pISSN - 1065-1136
DOI - 10.15394/jaaer.2021.1889
Subject(s) - advertising , willingness to pay , business , marketing , economics , microeconomics