Open AccessBrand Awareness, Purchase Intention and Price Premium of International Airlines Operating between Australia and the United Kingdom
Author(s) -
Yi Gao,
Nigel Wai Keong Choy
Publication year - 2019
Publication title -
international journal of aviation, aeronautics, and aerospace
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.159
H-Index - 8
ISSN - 2374-6793
DOI - 10.15394/ijaaa.2019.1345
Subject(s) - brand equity , business , brand awareness , advertising , brand management , marketing , brand extension , price premium , brand preference , willingness to pay , economics , microeconomics