Open AccessCompetitiveness Through the Prism of the Culture of Innovation
Author(s) -
Ivona Georgieva
Publication year - 2021
Publication title -
vilnius university open series
Language(s) - English
Resource type - Journals
ISSN - 2669-0535
DOI - 10.15388/vgisc.2021.4
Subject(s) - business , bulgarian , organizational culture , context (archaeology) , flexibility (engineering) , innovation management , business environment , knowledge management , marketing , industrial organization , economic system , business administration , management , economics , computer science , paleontology , philosophy , linguistics , biology
The main goal of every business organisation in the modern world is to constantly increase its competitiveness in the conditions of constant change imposed by the dynamic business environment. The culture of innovation today is perceived as a key factor in increasing the competitiveness of both an organisation and an entire country as it reflects their ability to think creatively, flexibility, information exchange and perception of innovation. This paper aims to present the relationship between the culture of innovation and competitiveness in the context of Bulgarian organisations. It is indicated that the culture of society itself is important for the culture of innovation. Different value systems can be a prerequisite for the development of various innovation practices, which in turn could lead to good results in the innovation activity of the whole country.