Open AccessUse of a child’s image for advertising on social networks
Author(s) -
Beatričė Jasinskaitė,
Monika Ubavičiūtė
Publication year - 2021
Publication title -
vilnius university open series
Language(s) - English
Resource type - Journals
ISSN - 2669-0535
DOI - 10.15388/tmp.2021.9
Subject(s) - the internet , internet privacy , property (philosophy) , power (physics) , space (punctuation) , image (mathematics) , advertising , mechanism (biology) , business , psychology , public relations , law and economics , political science , social psychology , sociology , computer science , artificial intelligence , world wide web , philosophy , physics , epistemology , quantum mechanics , operating system
The research is mainly focused on taking legal regulatory measures that ensure the child’s rights to share information on the internet space, because the child is a vulnerable member of society. The current regulatory mechanism is not capable of protecting the rights of a child when his or her image is appropriate for promotional social networks. For this reason, the child may experience parental abuse of power, the child’s right to rest is not guaranteed, as well as the principle of separation of property.