Open AccessThe Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
Author(s) -
Sri Hartini,
Masmira Kurniawati,
Jovi Sulistiawan,
Muhammad Ihwanudin
Publication year - 2022
Publication title -
organizations and markets in emerging economies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.195
H-Index - 4
eISSN - 2345-0037
pISSN - 2029-4581
DOI - 10.15388/omee.2022.13.72
Subject(s) - customer engagement , value (mathematics) , customer value , antecedent (behavioral psychology) , customer retention , marketing , business , customer advocacy , customer lifetime value , customer intelligence , social media , affect (linguistics) , accidental sampling , customer equity , advertising , psychology , service quality , service (business) , social psychology , computer science , mathematics , statistics , sociology , economics , population , world wide web , hierarchy , communication , market economy , demography