The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement | Zendy

Sri Hartini | Zendy; Masmira Kurniawati | Zendy; Jovi Sulistiawan | Zendy; Muhammad Ihwanudin | Zendy

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The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement

Author(s) -

Sri Hartini,

Masmira Kurniawati,

Jovi Sulistiawan,

Muhammad Ihwanudin

Publication year - 2022

Publication title -

organizations and markets in emerging economies

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.195

H-Index - 4

eISSN - 2345-0037

pISSN - 2029-4581

DOI - 10.15388/omee.2022.13.72

Subject(s) - customer engagement , value (mathematics) , customer value , antecedent (behavioral psychology) , customer retention , marketing , business , customer advocacy , customer lifetime value , customer intelligence , social media , affect (linguistics) , accidental sampling , customer equity , advertising , psychology , service quality , service (business) , social psychology , computer science , mathematics , statistics , sociology , economics , population , world wide web , hierarchy , communication , market economy , demography

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