Open AccessConsumer Decision Model of Intelectual Property Theft in Emerging Markets
Author(s) -
Gordana Lalović,
Saule Amirebayeva Reardon,
Irena Vida,
James Reardon
Publication year - 2012
Publication title -
organizations and markets in emerging economies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.195
H-Index - 4
eISSN - 2345-0037
pISSN - 2029-4581
DOI - 10.15388/omee.2012.3.1.14275
Subject(s) - upload , intellectual property , business , quality (philosophy) , perception , the internet , file sharing , music industry , marketing , property (philosophy) , advertising , digital audio , commerce , internet privacy , psychology , telecommunications , computer science , pedagogy , philosophy , audio signal , speech coding , epistemology , neuroscience , world wide web , music education , operating system
The increasing importance of digital piracy has prompted research on the behavioural and economics origins of illegal downloading activities. This research focuses on the potential impact of various economic, psychological and social factors on the consumer decision whether to buy or to steal music in emerging markets. These markets present specific difficulties for owners of intellectual property rights due to the high level of both downloading and ‘sharing’ of digital property. Results indicate impacts of price, downloaded music quality, ease of Internet use, attitudes toward music industry and ethical perception of music downloading on consumer purchase or pirate decision.