Open AccessApplication of Conceptions of Non-profit Marketing in Professional Training of the Unemployed
Author(s) -
Valdonė Šmergelienė
Publication year - 2004
Publication title -
ekonomika
Language(s) - English
Resource type - Journals
eISSN - 2424-6166
pISSN - 1392-1258
DOI - 10.15388/ekon.2004.17360
Subject(s) - marketing , public sector marketing , business , return on marketing investment , profit (economics) , marketing management , social marketing , marketing effectiveness , marketing research , public relations , business to government , economics , political science , microeconomics
This article deals with the usage of elements of marketing in the services of professional training of unemployed people. The majority of organisations that work in professional training belong to the non-profit sector. The usage of marketing concepts in these circumstances is highly specific and has to address the characteristics of both public and non-profit sectors. Quite often the main problem is the lack of a really systematic approach in attempting to understand the effects of nonprofit I social marketing. In the sphere of professional training of the unemployed, it is important to use marketing elements at all levels: at a state level, regional level, institutional level and even at an individual client level. All organizations acting in this sphere can apply the concepts of marketing, i.e. those of non-profit marketing, marketing of labour market, marketing of education, and social marketing.