Open AccessThree Levels of Marketing: Random, Routine, and Reflective
Author(s) -
James F. Perry
Publication year - 2002
Publication title -
ekonomika
Language(s) - English
Resource type - Journals
eISSN - 2424-6166
pISSN - 1392-1258
DOI - 10.15388/ekon.2002.17014
Subject(s) - action (physics) , happening , profit (economics) , sociology , marketing , psychology , epistemology , public relations , business , political science , economics , history , neoclassical economics , philosophy , physics , quantum mechanics , performance art , art history
In the past, scarce resources have led us sort ourselves as if we were many kinds of beings, mostly unreflective, instead of one. Now, our very survival depends on classifying all people as human and reflective. This maturing change is already happening because high-tech weapons are not a scarce resource and the alternative is death by terrorism. The marketplace of the 21st century will profit by showing respect for consumers as reflective human beings. This paper offers a guide to the reflective level of thought and action, showing and explaining the logical and pragmatic relations between random, routine, and reflective functioning.