Open AccessThe Effect of Market Orientation on a Company’s Performance
Author(s) -
Vytautas Dikčius
Publication year - 2002
Publication title -
ekonomika
Language(s) - English
Resource type - Journals
eISSN - 2424-6166
pISSN - 1392-1258
DOI - 10.15388/ekon.2002.16989
Subject(s) - competitor analysis , market orientation , business , marketing , lithuanian , market share , accounting , linguistics , philosophy
The article focuses on one of the business philosophies - market orientation, and its relationship to a company’s performance. For this purpose, two questionnaires for market orientation measurement were developed (one adopted from Kohli and Jaworski, another - from Deng and Dart) and their reliability and validity were evaluated. Also analysed and evaluated were the relationship between the level of market orientation in a company and the subjective evaluation of a company’s performance - the overall financial situation of the company. its financial situation in 1998 as compared to 1997, financial situation of the company compared to the situation in the industry. and the financial situation of the company compared to its competitors. The research was performed among Lithuanian furniture manufacturing companies.