Open AccessBrand Preference of Techno Savvy Car Owners in Coimbatore City - A Study
Author(s) -
C. Gomathy,
P. Shanthi Priya P. Shanthi Priya,
G. Anuradha
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/nov2013/28
Subject(s) - advertising , preference , business , brand preference , brand awareness , mathematics , statistics