Open AccessConsumers’ Privacy & Ethical Issues Towards Mobile Marketing in India
Author(s) -
Devender Kumar,
Himanshu Rajput
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/mar2014/77
Subject(s) - mobile marketing , internet privacy , business , marketing , advertising , digital marketing , computer science