Open AccessSmall to Mall: A Study of Dynamic Diversification of Indian Retail Sector
Author(s) -
Pankaj Kumar,
Sanjeev Bansal
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/june2014/100
Subject(s) - diversification (marketing strategy) , business , commerce , marketing