Open AccessGreen Marketing – A Consumer’s Perspective in the Indian Scenario
Author(s) -
Nidhi Srivastava,
Preeti Pillai
Publication year - 2011
Publication title -
indian journal of applied research
Language(s) - English
Resource type - Journals
ISSN - 2249-555X
DOI - 10.15373/2249555x/jun2012/60
Subject(s) - perspective (graphical) , marketing , green marketing , business , advertising , art , visual arts